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Client: EyeCare
Project: Positioneer Brilservice als topopticien met de meeste aandacht voor je ogen
Concept: EyeCare. Alleen het beste voor jouw ogen.
Een pitch was uitgeschreven door Brilservice: help ons bijna 50 jaar oude merk te vernieuwen naar een eigentijds, fashionable nieuw merk dat past bij onze missie.
I AM verzorgde de totale nieuwe identiteit waaronder:
Naamgeving
Merkregistraties
Interne presentaties vestigingsmanagers en personeel
Logo
Typografie
Gevelbelettering
Commercial
Advertentieformats
Diverse winkelmaterialen
Website
POS materiaal
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