Client: De Broodzaak
Project: Re-Brand de Broodzaakformule
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Concept: We maken het vers en persoonlijk. Voor jou.
Vraag: help ons in 3 maanden van concept en schets naar opening op Rotterdam Centraal. Help ons daarna de nieuwe identiteit uit te rollen naar nieuwe en bestaande Broodzaaklocaties.
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I AM verzorgde de totale nieuwe identiteit waaronder:
Marktanalyse
Imagine workshop
Customer journey workshop
Navigatieconcept
Activatieconcept
Packaging
Promotiematerialen
Models en fotografie
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​
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